Bing is a new search engine designed to do more than merely help you find information. Bing organizes search results and provides refinement tools that help you overcome information overload, get things done and quickly bring you to the point of using that information to make an informed decision.(Read More …)
Microsoft considers that Bing’s ability to present a wide selection of relevant results will give users better, faster and more accurate searching than Google.
Now an Australian version of Bing has been launched with visitors, MS revealed that Microsoft Australia is holding down bing.com.au while other Microsoft subs have snapped up bing.co.nz , bing.co.uk, bing.ca, bing.sg, bing.hk, bing.de and bing.fr.
"As Bing was in development and various features were tested with consumers, we found that people really enjoyed the daily homepage image. It provides something inspirational and interactive every day, which has resonated really positively with our audience," said Alex Parsons, director of MSN Products at ninemsn.
The site has already won an internet following with some fans collating daily images for others to view.
Australian technology blogger Long Zheng, who has archived all the images that have appeared on Bing since its launch in May, praised Microsoft for providing "an opportunity to explore and learn without searching at all".
"I decided to host an archive of the images to make it easier for people to browse and appreciate the daily backgrounds provided on the Bing website, even if they don't visit the Bing website daily or do not use Bing at all," he said.
His said his archive had received nearly 90,000 hits since its launch a little over a month ago and had roughly 2000 hits a day.In spite of its new-found following, Bing made no significant inroads into the Australian search engine market during June, internet researcher Nielsen Online said.
With 2.4 million Australian visitors, Bing trailed far behind Google's total of 10.1 million, and both Google and Yahoo7 (1.5 million) increased their search engine traffic from the previous month.
However, so far Microsoft’s Bing seems to have garnered way more interest in Australia, India and China than it has in the Unites States (which comes in at number four on this list). Bing is twice as popular in Australia as it is the United States, and more than three times as popular as it is in Canada.
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